Silicon Giants: Dispensing Both Sour and Sweet in the Battleground of GenAI Campaigns

“Big Tech Is Giving Campaigns Both the Venom and the Antidote for GenAI”

“In recent years, Big Tech has been preaching about the power of AI to reduce human effort and simplify our lives. Microsoft’s slogan, “Empower every person and every organization on the planet to achieve more,” and Google’s, “Organize the world’s information and make it universally accessible and useful,” sound like rallying cries for humanity. But in reality, these tech giants are engaged in a pitched battle to dominate the future of artificial intelligence.”

There’s something amusingly ironic about watching technology titans go toe-to-toe in the quest for AI supremacy. It’s as if the “friendly neighborhood tech companies” have thrown off their benign facades and started roving the streets at night, wrestling in dark alleys, and pulling out all stops in this battle royale of artificial intelligence. Just picture Microsoft and Google, attired in superhero capes, giving humanitarian pledges by day, only to hit the AI boxing ring by night in an all-out brawl.

More than serving the humanity they emphatically claim to care for, these corporations seem more keen on crowning themselves the kings of AI world. Brimming with noble-sounding mottos, they paint a rosy picture of an AI-powered world where life is infinitely simpler, work is phenomenally efficient, and information is effortlessly accessible.

While we have been wooed by these visions, there are also concerns. Will we become pawns in a world controlled by these tech behemoths using AI as their master stroke? Will we surrender our lives to machines that carry out tasks for us? And what happens to our privacy and our agency in a scenario where data becomes the new currency?

It’s almost like a Hollywood doomsday plot, isn’t it? First, the tech giants lure humanity with their silver-tongued speeches about empowerment and universal access. Then, they carefully redirect our attention to the candy store of AI applications that offer everything from digital assistants to self-driving cars. And while we’re happily munching on that candy, they tighten their grip on the world of AI, gaining unprecedented control over human life.

No matter how the future unfolds, it is clear that the big tech companies are not just in a venture for humanity’s benefit. It’s ironic, really. With each passing day, the “Empower every person” motto seems less like a corporate slogan and more like a battle cry in the AI war zone. Could our friendly neighborhood tech companies be turning into full-fledged AI overlords? One can only wonder. After all, in this great AI debate, the final say may ultimately lie with the ones who hold the power – the tech titans themselves.

Read the original article here: https://www.wired.com/story/big-tech-microsoft-google-gen-ai-campaigns/