Startup CEO Wields a Strategy against the ‘Five-Finger Discount’ Issue of Generative AI

“Generative AI Has a ‘Shoplifting’ Problem. This Startup CEO Has a Plan to Fix It”

“Bill Gross has started a lot of businesses: An energy company, a software business, even a high-performance automotive firm. Now he’s dipping his toes into one of the buzziest—yet also murkiest—fields out there: generative artificial intelligence.”

As only he can, Bill Gross, the brainchild behind scores of businesses – from energy to software and even high-performance automotive – is once again venturing onto a new path. This time, he’s taking a detour into the murky waters of generative artificial intelligence. Not exactly the kind of Sunday drive most of us are used to, huh?

Rest assured, he’s not doing it for kicks. When you’re a man like Gross, with an entrepreneurial portfolio as diverse and substantial as his, he’s not exactly playing in the sandbox. There’s a purpose behind his latest foray, and it’s quite exciting albeit nerve-wracking to some. Gross aims to put artificial intelligence into the hands of the common man, where it can generate valuable, substantial solutions to problems. It’s a bit like Dora the Explorer, with a Ph.D. in computer science. Serious stuff, we assure you.

As freakishly futuristic as it sounds, Gross’ latest venture, OpenAI’s GPT-3 model, aims to recreate the human brain’s capabilities in giving meaning to language. It’s like the best, smartest, fastest translator out there – translating human thoughts into machine language, and bringing forth genius solutions. Seems like we’ve all been given an “all-access pass” to our very own J.A.R.V.I.S. from Iron-Man.

However, as Gross himself admits, it’s not all rosy in this AI wonderland. One key concern is the tendency of AI to ruthlessly prioritize optimization, even if it means uncontrolled outcomes. To paraphrase Jeff Goldblum in Jurassic Park, just because they can, doesn’t mean they should.

How then do we entrust the direction of these AI entities, without risking turning them into scary unchecked actors? The answer seems to lie in a balanced equilibrium of controlled experiments and guidelines, in order to prevent potential AI ‘terminators’ from being let loose.

While a skeptic might be shivering in their boots, it’s highly unlikely that Gross is losing any sleep. In fact, he’s focusing on how Prorata, a generative AI business, can help find optimal solutions through simulated problem-solving. The game is on, and it seems like Gross has given us the ball, while he sits back, giving a scoreboard commentary.

So, as we plunge into this deep pool of generative AI, it’s real problem-solving abilities and potential repercussions – it does bring a twinge of anticipation and fear. But hey, change is never easy, is it? However, in the hands of Gross, it’s a given that he will navigate this complex terrain with grace and precision. All the while keeping an eye on that pesky AI tendency to go rogue, of course. No dinosaur-sized disasters on his watch, please. We’re watching you, Bill!

Read the original article here: https://www.wired.com/story/bill-gross-prorata-generative-ai-business/