Canva Shook Up the Graphic Design World: Can It Withstand the AI Tsunami?

“Canva Revolutionized Graphic Design. Will It Survive the Age of AI?”

“Late in 2019, Canva CEO Melanie Perkins was talking about the future of design. She envisioned a world of frictionless, dynamic visuals produced in astonishing speed and volume, enabled by automation and machine-learning models.”

The tech visionary Melanie Perkins is at it again. Speaking about the future of design, the Canva CEO suggested a future scenario one might say is straight from a science fiction novel. However, to those who are accustomed to her groundbreaking ideas, this may not be surprising at all. Let’s unpack what she has been talking about.

In her mind’s eye, Perkins sees a future where graphic design becomes as simple and fast as blinking. This would be made possible through technology innovations such as automation and AI. But, don’t worry, machines are not taking over our jobs yet. They are merely serving as enablers—boosting productivity and freeing up humans for the, as they say, ‘more important tasks’.

Software programmers, graphic designers, even content marketers might feel a shiver down their spines with this hint of a paradigm shift. Here’s our own Canva’s CEO suggesting that in no distant future, dazzling visuals could be made at unprecedented speed and bulk. But how could someone not welcome that future?

And just to remind everyone, we are talking about a woman who co-founded Canva and led its journey to become a $6 billion design powerhouse. So, we better believe that this transformation is more than possible. Tradition might shudder at such an idea, but Perkins doesn’t seem to care too much about convention. Always a step ahead, that one.

As amazing as this might sound, it’s not hard to imagine a time in the near future where the demand for manually created designs reduces dramatically. After all, who wouldn’t prefer technologies that offer better efficiency, allowing companies to churn out top-notch graphic designs in the blink of an eye? Certainly not the CEOs who are always on the hunt for ways to streamline operations and save a few bucks.

As mentioned earlier, this isn’t our beloved Perkins’ first pitch of mind-blowing ideas. She’s already blessed the tech world by making graphic design something your grandparents could do via Canva. Her bold take on the future of design is like a fresh breeze in a room filled with intolerable static and stagnation. How very Melanie of her!

A critical mind might question, “Is it possible to ensure quality at such vast speed and volume?” Well, our esteemed Melanie Perkins just might have an answer to that. She’s always had a knack for transforming the seemingly impossible into reality, that’s just her everyday, no big deal.

Well, whether this future actually becomes a reality or remains a utopian dream, only time will tell. But one thing is certain— it’s definitely worth discussing over a cup of coffee! So, let’s just seize the day and look forward to these future advancements with curiosity. And, to some, apprehension—but that’s a topic for another time.

Read the original article here: https://www.wired.com/story/canva-ceo-melanie-perkins-interview/