Meta Raises the Stakes in the High-Stakes Game of Foiling AI-Generated Phonies
“Meta ups the ante in tackling AI deep fake content”
“Meta, the company formerly known as Facebook, is planning to take on deepfake content creators by developing new artificial intelligence technology. This technology is designed to assign trust scores to videos and provide the real-time detection of deepfakes,” reports DailyAI.
It’s like we’ve all time-traveled to an alternate FUTURE where synthetic media and deepfake videos are as commonplace as cat videos were on the old-school internet. And who comes to the rescue to save us all from this dystopian content crisis? Well, none other than our very own, much-loved… ahem, Meta.
Oh yes, ladies and gents, once again Meta sweeps in, valiantly brandishing their gleaming tech sword: a new breed of Artificial Intelligence. Allegedly, this gallant new AI is going to be our knight in shining armor, assigning trust scores to video content and detecting deepfakes with the efficiency you’d expect from an all-seeing, all-knowing robot overlord…I mean, helpful AI tool.
Following their recent name change – a stroke of marketing genius akin to slapping lipstick on a pig and calling it dinner – Meta appears to be busily paving the way to the end of deepfakes, ready to reclaim their throne atop the social media kingdom.
According to DailyAI, Meta’s new tech will “provide real-time detection of deepfakes”. Don’t mistake this for meaning that Meta’s going to eradicate deepfakes altogether, mind you. They’re simply planning to assign ‘trust scores’ and alert you when a deepfake does eventually slip through the cracks of their so-called secure network, leaving you to navigate through a jungle of pseudo-realities at your own peril.
Maybe it’s the cynic in all of us, or maybe it’s the years of questionable privacy practices, but isn’t it a wee bit odd that Meta, the brand that’s had its fair share of scandal soufflés in the oven, is now the self-appointed arbiter of truth in the video content world?
Anyway, hats off to our fine, feathered friends over at Meta for working to tackle this veritable hydra of internet quandaries known as deepfake content. Here’s to hoping that their AI’s ‘trust score’ doesn’t turn out to be quite as accurate as their algorithms that pummel us constantly with tailored ads. One can only dream, right?