Intel’s CEO Suggests a Dose of AI Could Be Just the Medicine for the Company’s Revival

“Intel’s CEO Says AI Is the Key to the Company’s Comeback”

“Pat Gelsinger, who took over as CEO in February, is tasked with reviving a national treasure that’s stumbled through a series of product delays and manufacturing challenges. ‘The industry needs us to be healthier than we have been,’ he says.”

Indeed! One can almost hear the tragic violin music swooning in the background. Intel, in its heyday, was a titan in the realm of microprocessing uncrowned and unchallenged. Imagination is truly stretched trying to envision them in any role other than that of the unquestioned leader; the true embodiment of technology and innovation.

However, reality has a peculiar habit of refusing to conform to expectations. In the viciously competitive business world Gelsinger has inhabited since February, Intel is no longer the poster boy for tech supremacy. Some may even dare to say (in hushed tones, for fear of blasphemy) that Intel has fallen from grace.

Why has this monumental shift occurred? Let’s blame it on the monumental product delays and manufacturing challenges. Oh, how the formerly mighty stumble when big projects escape speedy completion or when factories refuse to work in an orderly fashion!

“Our suggestion to the industry is that we ought to be healthier,” declares Gelsinger with all the subtle gusto of a maimed lion heart-edly. A commendable declaration, but does anyone else get the nostalgic whiff of past greatness in there? Or is it just the veiled desperation of a company that desperately needs things to turn around?

In the murky depths of AI and technology, Gelsinger hangs Intel’s future revival. That’s right, folks! AI is the holy grail Intel is betting all its chips on (pun wholly intended). However, this plan is hinged not merely on the creation of AI but on building the chips that drive AI’s ceaseless operations. Who’d have ever imagined it? Intel, once the sovereign ruler of chips, now facing the brutal fact of having to reclaim that mantle.

To achieve this medieval fairy tale-like quest, Intel’s CEO is not relying on magic spells, but on a more traditional approach: Money. Intellectual, cold-hearted, cynical capital. Gelsinger is going to pump in a whopping $20 billion into two new factories in Arizona.

Will this be enough to propel Intel back to its glory days? Only time will tell. One thing, however, is clear. The world of technology seems to be telling Intel in no uncertain terms: “You want to be king again? Prove it.”

Read the original article here: https://www.wired.com/story/intel-ceo-pat-gelsinger-ai-comeback/