“Google Endeavours to Extinguish AI Clickbait in a Comical Turn of Events”

“Google Is Finally Trying to Kill AI Clickbait”

“Last year, Google says it caught 40-percent more websites breaking its rules than it did in 2018, an increase it attributes to better detection through machine learning.” Ah, yes. The good ol’ web police. Google is cracking down, folks.

Here’s a 101 crash course. To keep the integrity of their search results, the tech giant has always been rather diligent in bringing the digital hammer down on offenders. Think of those breaking the rule as the junk mail of the internet. The scams, the spam, the outright lies. Last year, the company claims it caught 40% more of these fishy websites than the previous year.

Now, why the drastic increase you might ask? Behold, the secret weapon: machine learning. By leveraging the power of Artificial Intelligence, Google has succeeded in making its processes smarter, faster, and more efficient. The web’s most infamous spam catcher has grown eyes everywhere, really. Commendable? Sure. Slightly fear-inducing? Just a tad.

Google does, however, temper its “Big Brother” tendencies with its beloved Search Quality Raters. To everyone’s relief, algorithms aren’t solely in charge. Human insight is, thankfully, still valued. This group of mere mortals have a set of guidelines thicker than War and Peace to stick to, as they manually review search results. So, one-tier Big Brother, one-tier old school analog critique.

Not to underestimate the power of machine learning, though. This magical AI wand even assists at nailing clickbait – those infamous headlines that make audacious promises only to disappoint with feeble content. Let’s be real, who hasn’t been burned by a juicy headline only to be left unsatisfied by its lackluster delivery? Google’s got our back here, apparently.

In the end, it’s clear that the tech goliath is committed to doing whatever it takes to ensure search results are more reliable than ever. What’s next in this web CSI narrative? Only the machines can tell. Here’s to hoping they don’t replace humans entirely… But hey, even if they do, maybe they’ll finally crack down on those insufferable pop-up ads. Fingers crossed.

Read the original article here: https://www.wired.com/story/google-search-artificial-intelligence-clickbait-spam-crackdown/