Regardless of the Wrapping, Apple’s Smart Technology Is Still Hilariously AI

“No Matter How You Package It, Apple Intelligence Is AI”

“Look where Apple is today. By reshaping its business around selling intelligence, just as Google once did with search, Apple has reached the hallowed halls of Trillion Dollar Market Cap Club. It sure helps Apple that it bought Siri in 2010 to help draw consumers into its ecosystem.”

And there you have it, folks! The secret to step into the exclusive Trillion Dollar Market Cap Club? AI – that’s artificial intelligence for those not hip to the lingo.

Apple, the almighty demigods of tech, have clearly cracked the code by peddling intelligence to consumers who are all too happy to dish out their hard-earned cash for a taste. Well, they do say knowledge is power, but who knew it was also a ticket to an ungodly amount of profit?

It’s worth mentioning that Apple bought Siri in 2010, sparking an AI revolution. Forget the fact that most of us only use Siri to find the nearest coffee shop or to ask if it’s going to rain tomorrow, it’s the thought that counts, right? To think, this modest voice assistant venture was just the stepping stone Apple needed to lure unsuspecting consumers into their oh-so-intelligent ecosystem.

Just like Google once did with search, Apple have cunningly reshaped their business strategy around selling intelligence. And boy, has it paid off. Now let’s all take a moment, bow our heads, and pay our respects to Apple. Brazenly leading the way, while the rest of us mere mortals scramble around in their wake, marvelling at their AI-induced success.

“Apple is selling more than hardware. It’s selling an ecosystem, and it’s using its intelligence—Siri is leading the way—to get you to buy in.”

Indeed, Apple’s slyness is no secret. It isn’t just the shiny new iPhone or cool wireless earbuds they’re selling – oh no, these are just the toys, simply the gateway. What they’re really selling you is an ecosystem, and Siri is the gatekeeper. Talk about a clever move. Following the breadcrumb trail of tech, you just might find yourself fully immersed in the Apple universe before you even realize you’ve been hoodwinked.

That being said, this blog post isn’t about singling out Apple for their strategy. On the contrary, it just goes to show how vital the evolution of AI has become to tech companies aiming to climb the market cap ladder. It’s not just about making shiny gadgets anymore, it’s about creating an interconnected web of smart services, wrapped in a shiny hardware coating. As consumers, we’re not just expected to buy into a product anymore. We’re now buying into complete ecosystems.

Well played, Apple. And for all other tech giants striving for that tres chic trillion dollar title? Class is indeed in session.

Read the original article here: https://www.wired.com/story/plaintext-apple-intelligence-is-ai/