Lionsgate’s Fresh Pact: A Comedic Probe into Tinseltown’s Romance with Artificial Intelligence
“Lionsgate’s New Deal Is a Test of Hollywood’s Relationship With AI”
“Artificial intelligence, one of the most loaded and feared terms in technology, is becoming as ubiquitous as more traditional tools of filmmaking. AI is being deployed on film sets, and this time it’s not just for door-opening robots or murderous operating systems.”
Isn’t it always interesting when Hollywood decides to employ technology that people see on the same end of the spectrum as technological boogeymen? Irony aside, today’s subject of interest is how Hollywood has started to welcome artificial intelligence (AI) not just as a cinematic villain or a door-opening gimmick, but into the more practical domains of film-making.
Lionsgate, the film and television production company, is taking big strides to embrace this paradigm shift. They’re stepping into the technological unknown with a work-partnership. Say hello to AI collaboration in the cine-world, courtesy of the freshly minted deal between Lionsgate and Cinelytic, a notable AI analytics firm. Under this pact, data analytics will ride shotgun in film management decisions. Essentially, AI will provide deep-dive insights into when a movie should be released or how it should be marketed based on data-drive outcomes.
Who knew Skynet would eventually have a say in how we watch movies?
The deal between Lionsgate and Cinelytic only proves that Hollywood knows how to adapt to evolving technologies. However, there’s no need to stock up on popcorn just yet, as this move needs to withstand the test of time and relevance. AI is not some magical wand that will guarantee golden success for every film. Let’s keep our fingers crossed and hope that this move doesn’t just add to the pile of many failed technological experiments in Hollywood.
It’s important to remember, amid all this, that filmmaking is fundamentally a subjective art form. The successful use of AI in Hollywood could streamline processes and help in decision-making, but should never replace the human element that makes film-making an art. Indeed, remember when an AI was tasked to create a Harry Potter chapter? Yes, only ‘magic’ it conjured was a good laugh.
Critics, of course, are wary of this new move. They worry that an oversimplified reliance on data analytics might compromise the quality and diversity of films, and reduce Hollywood to a movie-producing machine sans creativity. But Lionsgate assures us that it’s not about replacing human decision-making, it’s about enhancing it.
So, AI in Hollywood, huh? Not quite the plot of the next Terminator movie, but it’s definitely a story worth keeping an eye on. Let’s sit back, watch the show, and see if this relationship has what it takes to last beyond the opening credits. Here’s hoping that we won’t have AI deciding we need yet another Transformers sequel.