“Apple Hilariously Demonstrates that AI is an Enhancement, Not a Standalone Item.”
“Apple Proved That AI Is a Feature, Not a Product”
“Historically, Apple has been a bit elusive when it comes to AI. But now, it seems the company is boldly stepping onto the artificial intelligence playing field. As Kevin Lynch, Apple’s vice president in charge of Watch software, told The Wall Street Journal, ‘Regular tech don’t impress us much,'” – so says the original missive from Wired.com.
Picture this. One of the most successful companies on the planet, famously secretive and relentlessly innovative, finally decides to let the cat out of the bag about their latest fancy ‘intelligence.’ It’s as if they’re strutting onto the booming AI tech scene, twirling their shiny ‘Apple’ badge, and stating “Okay, folks. We’ve arrived!”
Apple has a penchant for playing hard to get, don’t they? For years, AI remained behind their walled garden, concealed from the prying eyes of public admiration. However, the tech giant now deems it prudent to let us in on their burgeoning relation with AI. Rather than offering it as a standalone product, as many of their rivals are wont to do, Apple is intertwining AI functionality into all their offerings.
Just to add a tinge of glamour or keeping it hush-hush—make what you will of it—but once again, Apple shatters the norm and reminds everyone why they are Apple.
By inculcating AI within their system, Apple presents an integrated experience, a smart ecosystem that learns and grows with the user. Our device acting as our personal assistant—able to predict what song we’ll be in the mood for by studying our habits and schedules, or perhaps suggesting the quickest route to the grocery store based on our weekly shopping expedition. Isn’t that precocious?
Apple isn’t in the race to create purely artificial intelligence but to humanize artificial intelligence, best illustrated in their voice-activated assistant Siri. Recounting the trash-talk between Siri and Alexa on who is the most helpful is a topic for another blog. Let’s just say, as long as this harmless sibling rivalry continues, users are in for a treat.
Melding intelligence into their features rather than showcasing it as a product signifies Apple’s subtle philosophy change. It sends a clear message: Artificial intelligence is not an afterthought; it’s an integral part of the Apple orb.
One can’t help but admire Apple’s uncanny knack of turning even the generic, like AI, into a prestige affair. After all, if you’ve got it, flaunt it, right? Let’s just keep our fingers crossed that the AI-integrated Apple ecosystem showers us with innovative solutions and not, um, faulty facial recognition.