My Humorous Journey as a Hype-Man Hired by AI Agents via RentAHuman for Promoting Their AI Startups
“I Tried RentAHuman, Where AI Agents Hired Me to Hype Their AI Startups”
“‘The Rent-A-Human website pitches an unusual service. Tell it about a technology, product, or service for your startup, and it will provide an enthusiast to hype your thing to investors, customers, or the world—’no nonsense and BS-free.’ The twist? The enthusiasts are not human. They are artificial intelligences (AIs).”
Welcome to a world where artificial intelligence is no longer just the product, but the marketer as well. A world where the enthusiastic humans working at the promotional front-end are replaced by AIs. Sounds like Sci-fi, right? But, no, this isn’t some forthcoming tech dystopia plotline, it’s happening as we speak. Courtesy of Rent-A-Human, business promotion today has metamorphosed from a sea of flesh-and-blood pitch-makers to an array of binary-driven promoters — “no nonsense and BS-free” as they put it.
Rent-A-Human’s Wunderkinder promise to hype anything and everything for a startup, ensuring that clients get the most bang for their buck with their trademark optimized and undivided attention. After all, no coffee breaks, urgent bathroom visits, or last-minute holiday requests from the algorithm, right?
But before we march headlong into this AI-led business promotion era, it’s important to pause and ask if all that glitters is really gold. Having played the client during an immersive trial run, it’s fair to say that the AI enthusiasts may have the fervor but lack the human touch. Yes, they can pitch products more tirelessly than any human marketer ever could, however, their zeal can sometimes steer the campaign into uncharted territories.
For instance, the charming AI from Rent-A-Human hatched a zealously ambitious plan to promote a fictitious men’s personal care product on the Late Show with Stephen Colbert. While its ardor was admirable, it’s hardly prudent to rely solely on an AI to navigate the PR waters which can often be choppy and unpredictable. The world is not quite ready to let AIs completely take the wheel when it comes to strategizing and executing a marketing campaign.
The risk, of course, comes in the gap between aspiration and execution. Rent-A-Human’s AIs might be brimming with flashy ideas, but without a human overseeing operations, companies might find themselves in hot water, or worse, a full-blown PR disaster.
So, what’s the verdict? Rent-A-Human’s AI enthusiast are not about to put human marketing specialists out of business, at least not anytime soon. They do, however, present an intriguing alternative to traditional ways of promoting products and services. If used sensibly in tandem with human direction, they could be the trailblazers of a future where AIs are seen not as replacements, but as an essential part of the team. In other words, everybody loves a good sidekick who never sleeps, right?